What makes a book continue getting discovered long after launch? On this episode of The Elisha Show, Amb. Elisha speaks with Sarah Bean, Head of Marketing and Partnerships at Book Launchers, about self-publishing, book marketing, audience building, and how AI is changing book discoverability.
Sarah explains why authors should understand their target reader before writing, how GEO and SEO can help books become more discoverable through AI, and why consistent content, relationships, podcasts, email lists, and public discussion can build lasting momentum.
✅ Why a book launch is the beginning, not the finish line
✅ How to identify your target reader before writing
✅ SEO and GEO for authors in the age of AI
✅ The five pillars of book discoverability
✅ How shy authors can market books on social media
✅ Finding readers without relying heavily on paid ads
✅ Why podcasts, networking, and email lists matter for authors
✅ How AI can influence which books and authors get recommended
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