In this powerful episode Amb. Elisha sat with communication expert and former press secretary Mike Swenson as he shares decades of wisdom on crisis management, leadership under pressure, and proactive reputation protection.
Mike—whose 32-year run as a national PR firm leader shaped the way brands handle turmoil—dives into the CrisisTrack method, a 4-step crisis preparedness system used by companies, nonprofits, and institutions across America.
🔥 What You’ll Learn:
• Why every organization needs a crisis team—before trouble strikes
• The #1 mistake leaders make during high-pressure moments
• How to respond publicly when disaster hits—with clarity and speed
• The power of planning, simplicity, and team dynamics in surviving and thriving through chaos
• What makes CrisisTrack better than traditional crisis programs
From managing PR disasters to empowering organizations to emerge stronger post-crisis, Mike delivers golden advice for leaders, CEOs, nonprofit founders, and anyone serious about protecting their mission and reputation.
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🎧 Perfect for:
Leaders • Entrepreneurs • Nonprofit Executives • PR Professionals • Organizational Strategists • Podcast Listeners seeking high-level leadership wisdom.
Reach Mike:
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